Interestingly, the author of the best seller, The Long Tail, is now writing a new, updated version about the economics of the digitalized world.
The conclusion: If it's free, it sells the best.
Anderson, Chris: Free! Why $0.00 Is the Future of Business
The further question: Should we next start charging, when consuming media, because the time is our most valuable asset.
by Turo Uskali
tiistai 26. helmikuuta 2008
keskiviikko 20. helmikuuta 2008
Some books to start from
* Anderson, Chris: The Long Tail
http://www.amazon.com/Long-Tail-Future-Business-Selling/dp/1401302378
http://longtail.typepad.com/the_long_tail/
http://www.longtail.com/the_long_tail/2008/01/what-does-the-m.html
http://leighbureau.com/speaker.asp?id=373
See discussion about long tail phenomenon:
Elberse, Anita. "A Taste For Obscurity: An Individual-Level Examination of 'Long Tail' Consumption." Harvard Business School Working Paper, No. 08-008, August 2007
Elberse, Anita, and Felix Oberholzer-Gee. "Superstars and Underdogs: An Examination of the Long Tail Phenomenon in Video Sales." Harvard Business School Working Paper, No. 07-015, 2006.
* Hamilton, James T. All the News That's Fit to Sell: How the Market Transforms Information into News
http://press.princeton.edu/titles/7604.html
http://www.amazon.com/Long-Tail-Future-Business-Selling/dp/1401302378
http://longtail.typepad.com/the_long_tail/
http://www.longtail.com/the_long_tail/2008/01/what-does-the-m.html
http://leighbureau.com/speaker.asp?id=373
See discussion about long tail phenomenon:
Elberse, Anita. "A Taste For Obscurity: An Individual-Level Examination of 'Long Tail' Consumption." Harvard Business School Working Paper, No. 08-008, August 2007
Elberse, Anita, and Felix Oberholzer-Gee. "Superstars and Underdogs: An Examination of the Long Tail Phenomenon in Video Sales." Harvard Business School Working Paper, No. 07-015, 2006.
* Hamilton, James T. All the News That's Fit to Sell: How the Market Transforms Information into News
http://press.princeton.edu/titles/7604.html
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