Information Business

Information business could be defined as a new research area which examines production and distribution of factual information in the context of new digitalized communication environment. "Information business" is a new concept and was coined by professor Jari Ojala and senior research scholar Turo Uskali in Autumn 2007 at the Department of History and Ethnology, University of Jyväskylä, Finland. The purpose of this blog is to function as reference material for further research on this subject.

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Among the first search result pages with the Google at that time (Autumn 2007) there was no mention about information business in the meaning of which the concept is used here. During the 1990s, and especially in the beginning of the new millennium, digitalization, with the help of a new mass medium, Internet, has revolutionized the models, structures and practices of the old information production and distribution. Therefore, new concepts and questions are needed for the research in order to understand the evolution of media business.

The Key Questions Are:

* What kind of information is available at the moment?
* What kind of production and distribution models exist?
* What are the price mechanisms for different kinds of information?
* Who has the power (agenda-setting, financial, political) in this new digitalized information business environment?
* What are the new/old business models in information business?
*etc.

The Key Target Areas Are:

* Journalism and advertising (mass media)
* Science and research (Academia, companies)
* Education/Schools
* How the consumers are informed by business factors and business-to-business information (including PR, advertising and marketing)
* Govermental information (including PR, advertising and marketing)

Information Business

tiistai 10. elokuuta 2010

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