Information Business: Tim Wu: The Master Switch - The Rise and Fall of Information Empires.

Tim Wu's best known work is the development of Net Neutrality theory. Here he talks about his latest book at Harvard.

Definitions

Among the first search result pages with the Google at that time (Autumn 2007) there was no mention about information business in the meaning of which the concept is used here. During the 1990s, and especially in the beginning of the new millennium, digitalization, with the help of a new mass medium, Internet, has revolutionized the models, structures and practices of the old information production and distribution. Therefore, new concepts and questions are needed for the research in order to understand the evolution of media business.

The Key Questions Are:

* What kind of information is available at the moment?
* What kind of production and distribution models exist?
* What are the price mechanisms for different kinds of information?
* Who has the power (agenda-setting, financial, political) in this new digitalized information business environment?
* What are the new/old business models in information business?
*etc.

The Key Target Areas Are:

* Journalism and advertising (mass media)
* Science and research (Academia, companies)
* Education/Schools
* How the consumers are informed by business factors and business-to-business information (including PR, advertising and marketing)
* Govermental information (including PR, advertising and marketing)

Information Business

torstai 27. tammikuuta 2011

Tim Wu: The Master Switch - The Rise and Fall of Information Empires.

Ei kommentteja:

Definitions

Sources:

Affiliations

Evolution of Information

Visitors

Blog Archive

Contributors

Google Analytics